๐ฅ Unbundling IBM Freed the Software Industry (00:17:44)
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Unbundling IBM Freed the Software Industry: A Trailer That Redefines Expectations
What if the very foundations of the tech world were shaken, sending shockwaves through innovation? "Unbundling IBM Freed the Software Industry" dives into a captivating narrative that explores this very question. This trailer sets the stage for a thrilling exploration of disruption that will have viewers on the edge of their seats.
Visually, the trailer captivates with its stunning 4K clarity, showcasing a blend of dynamic graphics and rich colors that bring the story to life. The atmosphere is electric, filled with pulsating beats and the hum of excitement, drawing you into the world where technological giants clash, shaping the future of software development.
Key moments spark intrigue without giving too much away. The first glimpse of the revolutionary software being unveiled is a highlightโits potential is palpable. Another standout moment features a passionate debate among industry leaders, capturing the tension and ambition that characterize this transformative period. These scenes are sure to leave viewers eager for more.
Returning cast members bring familiarity and depth, while new characters introduce unexpected twists and ethical dilemmas. The combination of seasoned talent and fresh perspectives promises to keep audiences engaged, as each character navigates a rapidly changing landscape.
Donโt miss this chance to witness a game-changing moment in tech history. Watch the trailer for "Unbundling IBM Freed the Software Industry," and share it with fellow enthusiasts. Dive into the conversation now!





I was a mainframe computer operator in the late 70s and early 80s. This report brings back great memories of fun times in the machine room. I once worked at a company that had a System/360, being replaced by a Hewlett-Packard minicomputer. It was amazing to watch the system operate. Server farms have no such charm.
FYI: In 1956 IBM and United shoe signed consent decrees to drop Monoply charges!!
1956 to 1970 IBM could NOT COPYRIGHT manual and software and had to
give the Operating System to anyone who ask for it!! That is how oneywell, RCA
Amdal, nas, fujitsu and the Hercules emulator(free) got the source coder for IBM OS/MVT,
DOS, TOS.
1970 WAS THE FIRST YEAR THAT IBM COULD CHARGE FOR THE OPERATING SYSTEM!!!
the operating system became closed source and very expensive. it was a very big price increase. If IBM did your programming for free why did CHASE BANK have 600 programmers
2500 employees in its Data Processing Dept. This ideo is nonesence!!
This video has it all wrong unbundling WAS A PRICE INCREAE TO RAISE PROFITS!!
IBM'S unbundled prices were just a 3% discount!!! Nothing to write home about!!! EFFECT: No more free manuals and you now had to pay for the Operating system JUST REALLY A BIG PRICE INCREASE!!!!!(1970) FREE manuals(g) then became(s) sale manuals. THAT IS ALL THAT HAPPENED WITH UNBUNDLING!!!
IBM DESTROYED IT'S BRAND: IBM'S Has always touted RELIABILITY THAT WAS IT'S UNIQUE FEATURE(it had 100 times the number of repair people than RCA, UNIVAC, HP, hp, DEC). I was partner in a leasing company(we had IBM and RCA, DEC computers). I could fix any IBM computer in 3 hours(iBM trouble shooting system was vastly superior to other mfg's). The RCA's took 1 to 3 days(you had to trace miles of wiring). OTHER MFG REALLY DID NOT CARE ABOUT RELIABILITY OR
MEAN REPAIR TIMES(THEY COULD HAVE COPIED IBM'S REPAIR METHODS!!!.
THEN IBM DEVALUED THEIR BRAND AND SERVICE BY SAYING ANYONE COULD FIX THEIR COMPUTERS OVER THE PHONE FROM INDIA!!!! DELL, HP AND EVERYONE ELSE HAD DO IT YOURSELF REPAIR SERVICE FROM INDIA, SO WHY WOULD
ANYONE PAY PREMIUM IBM PRICES??????????????????????
Wrong: Every IBM CUSTOMER HAD THEIR OWN PROGRAMMERS AND DATA PROCESSING DEPT OR SMALL
GUYS USED A CONSULTING SERVICE( WE CHARGED $50 TO $75 PER HOUR FOR PROGRAMMING, IBM CHARGED $250 HOUR) THAT WAS IN THE 1970'S AND 1980'S!!!
IBM FOR $2,000 TO $100,000 PER MONTH RENTAL PROVIDED JUST A MACHINE AND VERY GOOD REPAIR SERVICE. EVERYTHING ELSE COST $250 TO $450 PER HOUR!!!
THIS IS NONE SENSE WRONG WRONG!!!!! IBM IN 1956 SIGNED A CONSENT DECREE WITH THE US JUSTICE
DEPARTMENT(ANTI MONOLOPY). THE DEGREE EXPIRED IN 1969!! FROM 1956 TO 1970. IBM COULD NOT
COPYRIGHT ITS OPERATING SYSTEMS AND HAD TO GIVE TOS, DOS, MFT, OS MVT TO ANYONE
WHO WANTED IT FOR FREE!!! IN 1970 IBM STARTED SELLING SOFTWARE, COPY RIGHTED THE OS.
FROM 1970 TO TODAY YOU HAVE TO PAY FOR THE OPERATING SYSTEM. THAT IS WHAT REALLY HAPPENED.
THIS AUTHOR SHOULD REALLY DO BETTER RESEARCH!!!
The getz quote was "nonsense" only the operating system was free!!! NOTHING ELSE WAS FREE!!
WRONG!!!!! THE IBM, UNIVAC AND HONEYWELL SOFTWARE LIBRARYS WERE USELESS FOR THE AVERAGE
COMPANY!!!! THEY USUALLY CONSISTED OF SPECIALIZED OPERATING SYSTEM PROGRAMS.
TSS, MITS(TIME SHARING), DOS, OS MFT, OS!!! AND UTILITIES AND USLESS JUNK!!!
WRONG: UNBUNDLING MYTH, UNBUNDLING ONLY HELPED IBM PROFITS!!!
UNBUNDLING WAS A 3% DISCOUNT ON "SERVICES YOU NEVER GOT"!!!!!
YOU ALWAYS PAID FOR ANY IBM CONSULTING OR PROGRAMMING $250 TO $450 PER HOUR!!!S
IF YOU BAUGHT AN IBM MAINFRAME 360/370, YOU GOT A SALEMAN WHO ALWAYS PICKED UP
THE PHONE!! AND AN SE(SYSTEM ENGINEER, WHO NEVER PICKED UP THE PHONE OR
WOULD NEVER CALL YOU BACK!!!).
IBM'S REAL VALUE WAS IN IT'S REPAIR SERVICE. CE(CUSTOMERS ENGINEERS)
WERE ALWAYS QUICK TO RESPOND SAME DAY OR NIGHT!!!
NO OTHER COMPUTER MFG COULD MATCH IBM'S REPAIR RELIABILITY SERVICE!!
THEN IBM DEVALUED THEIR CE'S AND SAID ANYONE COULD FIX A COMPUYTER
OVER THE PHONE FROM INDIA, IBM DESTROYED THE IBM BRAND!!!
WHEN GRANDMA COULD FIX HER OWN COMPUTER OVER THE PHONE FROM INDIA,
WHY PAY IBM PREMIUM PRICES. BUY DELL, HP OR APPLE INSTEAD!!!
TODAY THE IBM BRAND IS WORTHLESS.
RCA SE'S WERE ALWAYS AVAILABLE(SINCE RCA HAD NO CUSTOMERS!!).
IT IS THE SAME TODAY, IF YOU NEED A WEB SITE TO DO CUSTOMER SERVICE, SALES, BILLING YOU
WRITE IT OR HIRE A CONSULTANT. DELL, IBM, HP DO NOT GIVE YOU A WEBSTE AND CUSTOM PROGRAMMER,
WHEN YOU BUY A $1000 COMPUTER.
TO SELL A MACHINE IBM, UNIVAC, HONEYWELL, RCA WOULD SELL YOU A MACHINE AND GIVE YOU A LIST
OF CONSULTANTS. THESE REFERALS WERE GREAT!!!, THEN NOT GREAT, THEN VERY POOR!!
THEN "NO TANKS, WE DO NOT WANT IBM WORTHLESS REFERALS!!
(WE WERE NOT GOING TO LOSE MONEY TO HELP IBM SELL MACHINES!!! ALL HARDWARE MFG NEED
A FALL GUY TO SAY BUY THE MACHINE, I'LL DO THE SOFTWARE!!!)
AS MACHINES GOT CHEAPER AND CHEAPER THE REFERALS BECAME CHEAPER AND CHEAPER.
IBM SALESMEN WOULD SELL A SYSTEM 34 FOR $50,000 AND TELL THE CUSTOMER TO ONLY
PAY THE CONSULTANT $5,000 TO WRITE A CUSTOM BILLING PACKAGE. THAT WAS A JOKE!!!
THEN IBM STARTED KEEPING ALL THE GOOD LEADS THEM SELF AND FORMED THEIR OWN
CONSULTING/OUT SOURCE COMPANY GLOBAL SERVICES, WHICH COMPETED AGINST CONSULTANTS!!
CONSULTANTS STARTED RECOMMENDING BETTER CHEAPER MACHINES FROM DELL, HP, APPLE
IBM IS NOW JUST ANOTHER LINUX VEBDOR, RED HAT. IBM'S HARDWARE Z SYSTEMS DECLINES 20%
PER YEAR. IBM IS ALMOST TOTALLY OUT OF THE COMPUTER HARDWARE BUSINESS.
I STOPPED RECOMMENDING IBM PRODUCTS TO CUSTOMERS 25 TEARS AGO, I AM SURPRISED
IBM IS STILL IN BUSINESS!!!!!!
BUT SINCE THEY ARE REALLY JUST RED HAT, THEY SHOULD CHANGE THEIR NAME TO:
"RED HAT LINUX FORMERLY IBM"
Openness always wins in the end
6:47 the IBM 360
I think an interesting topic for your channel might be the origin and evolution of the SABRE system for airline bookings. It would intersect well with your focus on the intersections of technology, business, and new norms.
Imagine going back to the 60s and telling these guys that one of the biggest markets in consumer pc's would be games lol. They'd picture some 10 pixel screen and tell you to lay off the reefer.
IBM was such a great company, what happened to it recently?
Well done presentation, thanks for putting it together. I'm not sure if the Microsoft/IBM PC relationship was part of the decision to drop the case (i.e. you technically didn't need to use PC-DOS on the initial IBM PC, there was technically DR-DOS and Xenix). But anyhow, the case was dropped just a couple months after the release of that IBM PC in late 1981. AT&T was another interesting case – there was a time (late 60's) when they wouldn't even allow people to put answering machines on their lines.
I appreciate the citation of the DALL-E pixel art.
Consumer-facing software versioning is one of the greatest scams of the Anthropocene.
Sorry this was meant as a reply to the comment addressing the ubiquitous use of IBM Blue on their products.In my time at IBM there were a number of options for the end doors for the ES 9000 series of mainframes. All the basic color palette were available but from my colleagues I was told that for example companies such as John Deere and Yellow Freight had their own custom colors. I worked with several people that were involved with system installs at customer sites. Since installs of these required raised floors and strong temperature control. They were very often installed behind glass walls. I was told that these were frequently used by the customers to show off to their customers of their very advanced data processing equipment in which case IBM Blue was a bragging point.
Great!
Your videos are great. Such a great way to unwind at the end of the day. Calm, clear, interesting storytelling. And I always learn something that makes me more grateful and amazed by the technology I usually take for granted.
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